Dunbar's Number for Ideas (2024)

Dunbar's Number for Ideas (1)

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One of the subtle joys of a psychologist's career is to describe the limits of cognition. Psychologists love to declare that the mind is capable of great things, but only up to a point. For any given psychologist, it's likely that one of these points—whichever one is of greatest interest to her—is the highlight of her research career, the thing she gestures at during the climax of her lecture and says, "This is what I discovered." For eminent psychologist Robin Dunbar, that limit is rather specific: one-hundred and fifty.

It's known as Dunbar's Number, and it signifies the cognitive limits on social groups. We can only keep track of all the relevant social information in a group of about 150 people. Any more than that and we start to lose key information. Our brains just aren't equipped to handle it. The reason for this is that humans are complex. Not only are they complex, but they interact with one another—an exponential increase in complexity. In order to grasp a social landscape, not only do we have to know the subtleties of an individual's personality, but we also have to know what that person thinks about the subtleties of everyone else's personality. We can do that well until a group's size exceeds 150 people.

Dunbar's number is much celebrated in psychology. Partially this is because what it describes is important: the boundary conditions of human social life. But also because it provides such a clean explanation. A single number describes such a big phenomenon. Delineating other aspects of cognition isn't so clearcut. However, there is another cognitive milieu in which Dunbar's number might offer a useful template: ideas.

How many ideas can a person interact with? The question makes sense in the same way it does in a social setting. A person can only have so many friends. She may know a lot of people. But she can only know so much about them. Similarly, a person might know about a lot of ideas. But she'll only steer her way through life driven by a limited number of them.

One of the constraints that a "Dunbar's Number for Ideas" could refer to is memory. Human memory is limited in well-understood ways. There's a pipeline: memories start off as sensory input (for a few moments), then get stored in working memory (for a few seconds or minutes), then get consolidated into long-term memory (where they reside indefinitely). Working memory is one of the constraints on the number of ideas you can entertain at any one time. What it is to "think" about something (in the colloquial sense we use the term) is to bring it into working memory. And we can only hold a handful of ideas in working memory at one time. But the notion of Dunbar's Number here is much more broadly applicable.

Instead of thinking of Dunbar's Number as one large circle around 150 people, think of it as a series of concentric circles. The inner circle contains your best friends. Those are the people you know the most about, who would be the first you call in the case of an emergency or a wedding. The next circles continue out from there with various levels of social relevance. Eventually you get to 150, which defines this larger limit that Dunbar noted. Not everyone within that largest circle has equal influence on you. So it is with ideas.

One way to think about this is that the philosophical schools with which people associate center around a single idea (or a constellation of related ideas). No one ever proclaimed to be an Existentialist-Stoic-Christian-Pragmatist. They might all apply in different ways to a person and the way she thinks about the world. But one of them is likely to win out as the driving force.

Which isn't to say that we're only ever captivated by one idea at a time. There are tons of different ideas that drive our behavior. For example, we could choose to give change to a homeless person because of the idea that they're more in need of those coins than we are; or we could choose not give the change because it's not the most effective strategy for charitable giving. A person might resonate with either one of these notions. But it's unlikely to be the most important idea in their life. It's within the larger circle, but not the inner one.

Ideas here are like people: complex. And they, too, interact with one another. When you combine two ideas, the implications get complicated. If you view the world through the lens of Christianity, or that all people were created equal, or some other motivating philosophical impulse, then that is going to affect everything else you believe. It'll change the orbit of the satellite beliefs circling around the core idea.

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And while not everyone can articulate this central mission or belief (perhaps no one can, really), that doesn't mean it isn't there. Just as one single person doesn't have to dominate our entire social lives, nor does one single idea. The point is not to put boundaries on what's possible, but to recognize the constraints of what drives us. And with Dunbar's number as an organizational guide, perhaps we can better understand what motivates us to do what it is we do.

Dunbar's Number for Ideas (2024)

FAQs

Dunbar's Number for Ideas? ›

The next circles continue out from there with various levels of social relevance. Eventually you get to 150, which defines this larger limit that Dunbar noted. Not everyone within that largest circle has equal influence on you. So it is with ideas.

What is the Dunbar rule of 150? ›

'Dunbar's number' is the notion that there exists a cognitive limit on human groups of about 150 individuals. [1,2] This because '[t]o maintain group cohesion, individuals must be able to meet their own requirements, as well as coordinate their behaviour with other individuals in the group.

What is the real Dunbar's number? ›

By using the average human brain size and extrapolating from the results of primates, he proposed that humans can comfortably maintain 150 stable relationships.

What is an example of a Dunbar's number? ›

According to the theory, the tightest circle has just five people – loved ones. That's followed by successive layers of 15 (good friends), 50 (friends), 150 (meaningful contacts), 500 (acquaintances) and 1500 (people you can recognise).

What is the rule of 150? ›

The Rule of 150, or Dunbar's Number is a suggestion that there is an upper limit to the number of connections humans can make before communication and relationships break down. As a company scales and grows it becomes increasingly tricky to maintain good communication and connections between people and teams.

What is the 150 relationship rule? ›

An individual human can maintain stable social relationships with about 150 people. This is the proposition known as 'Dunbar's number' -- that the architecture of the human brain sets an upper limit on our social lives.

What is the Dunbar's number law? ›

Dunbar suggested that a maximum group size of 150, which he found represented in natural-forming groups all over the world in different domains and cultures – from tribes to military units – is a function of neocortex size in the primate brain.

What are the 7 pillars of friendship? ›

Dunbar defines the “seven pillars of friendship” as similarities that predispose people to become friends: language or dialect, geography, educational experiences, hobbies and interests, moral or spiritual viewpoints, political views, sense of humour and taste in music.

What is the 50 Dunbar's number? ›

And much like the support clique, the numbers within this circle can fluctuate as we move through life. As we move further out, we encounter our Dunbar 50, or “affinity group”. At this point, our relationships become less about emotional support and closeness and more about providing useful connections and information.

What is Dunbar number of relationships? ›

An anthropologist and evolutionary psychologist, Dunbar's fame largely focuses around a single number; 150. The theory of Dunbar's Number posits that 150 is the number of individuals with whom any one person can maintain stable relationships. The genesis of Dunbar's theory was a man by the name of Bill Gore.

What is the Dunbar's number in the workplace? ›

His eponymous 'Dunbar's Number' theory posits that humans can only manage a maximum of 150 relationships. Rockey, who was the global head of leadership development at FTSE 100 company SABMiller (now AB InBev), translates the research into a business context.

How many friends can you realistically have? ›

According to social psychologist Robin Dunbar, we are limited to how many friends we can manage at any given time. His studies show that our brains can handle about 150 friendships (known as Dunbar's number) due to limitations in attention span and time.

What does Dunbars number mean? ›

Thus was born the “social brain hypothesis” and “Dunbar's number”, the former referring to the relationship between group size and brain size in primates and the latter referring to the natural group size of about 150 for humans.

What is the rule of 300? ›

The Rule of 300 multiplies your current income by 300 to estimate how much you'll need for the duration of your retirement. For example, if you currently spend $4,000 a month, you'll multiply that amount by 300, which means you'll likely need $1,200,000 when you retire.

What is the 30 rule in math? ›

Rule set. If the left, center, and right cells are denoted (p,q,r) then the corresponding formula for the next state of the center cell can be expressed as p xor (q or r). It is called Rule 30 because in binary, 000111102 = 30.

What is the rule 5 300? ›

(A) A member shall not directly or indirectly give or lend anything of value to a judge, official, or employee of a tribunal unless the personal or family relationship between the member and the judge, official, or employee is such that gifts are customarily given and exchanged.

What is the Dunbar's number for Gore Tex? ›

You may think this only applies in social contexts, but the 150 person rule has been discussed and observed in businesses as well. W.L.Gore & Associates – makers of Gore-Tex and a company repeatedly recognized as a “best company to work for” – limits its production plants to 150 people.

References

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